Popworld Pulp - New Mag Launched

In a staggeringly good bit of timing considering that the exam is hurtling towards us and it's a fairly good bet that they'll ask you to explain how you might launch a new music magazine, someone has gone and done exactly that by launching 'Pulp' a spin-off from the Channel 4 show Popworld. Many media bods have long believed that Popworld is the place where the original cheeky and irreverent spirit of Smash Hits magazine (RIP) now resides, so we'll see if Pulp maintains this.

As you can see by the choice of Klaxons as cover stars for the debut edition, they are squarely aiming at the NME crowd. Find out more about the magazine by a) buying a copy b) visiting their website at:-

http://www.popworld.com/pages/popworldpulp_home

and c) visiting this site where I'll be deconstructing the magazine and the issues it raises later this week!