In a recent post I made some points about the NME's latest darlings The Twang, to the effect that their portrayal as a bunch of hooligans rampaging across the nation offers a great insight into how even a band such as this, who would probably come at you with a samurai sword - a key element in the mythology the press is building for them - if you dared suggest that they were in any way manufactured, are exactly that.
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Last week they capped their meteoric, Stella fuelled rise through the rock firmament by getting their first NME cover, and it was even more blatant in its attempt to position and represent the band as inheritors of the Gallagher's Rock Thugs in Chief mantle.
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The cover lines spoke volumes. 'Getting wasted with Britain's best new band' screamed one, 'You want some?' offered another. The article itself was full of references to their hard boozing ways, while the obligatory pint glasses featured in many of the pictures. Don't be so naive to think that this isn't as carefully stage-managed a way to represent a band as anything Simon Cowell or Louis Walsh would devise for their charges.
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And let's face it, you can't be cool and have a Brum accent.
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